  Newsweek readers love sharing opinions about vehicle brands, and they turned out again for the 2026 model year. Nissan earned top honors in seven Readers' Choice categories, showing what a dedicated brand can accomplish. Drivers definitely took note in 2026.
Nissan Wins in Seven Categories
It is impressive that Nissan won seven categories in the 2026 Newsweek Readers' Choice Awards, but winning every category nominated makes it even better. A 100% win rate gives Nissan team members plenty of reason to celebrate.
The list of awards features top categories: No. 1 Best Brand Dealership Experience, Best Truck Brand, Best SUV Brand, and Best Car Brand. Individual vehicle models took home wins as well. The Nissan Rogue took No. 1 Best New SUV, and the Frontier earned No. 1 Best New Truck. The Altima placed second in the Best New Car class, behind the top-ranked Nissan Sentra.
Tiago Castro, senior vice president of U.S. Marketing & Sales at Nissan and INFINITI, said that sweeping all nominated categories is a strong vote of confidence from buyers. From vehicles to dealership visits, Nissan provides what drivers want.
Newsweek's team called Nissan's achievement an extraordinary moment in the history of the Readers' Choice Awards. Readers appreciated the 2026 Nissan Sentra for offering more standard equipment than competing sedans, as well as the upcoming 2027 Nissan Frontier for capability and comfort.
For shoppers looking for American-made quality, the Frontier is assembled at Nissan's Canton, Mississippi facility. The plant recently produced its 1 millionth Frontier truck, demonstrating Nissan's status as the fastest-growing mainstream brand in America.
Learn More
We will carry all seven winning Nissan models at our dealership throughout the year. If you want more details or would like to schedule a test drive, please reach out to us at Trophy Nissan.