Nissan vehicles have been sold in America since 1959, when the automaker introduced its Datsun line at the Los Angeles Auto Show. As a Japanese brand, Nissan took some time to reach the American market, but its arrival has been met with enthusiasm. Known for its clever, sporty design, reliability, and, above all, safety, Nissan also maintains fair pricing.
How It Started, Where It's Going
Nissan's origins date back to 1911 when Masujiro Hashimoto founded Kwaishinsha Motor Car Works. Three years later, the DAT car was introduced. The company underwent several name changes before becoming Nissan Co. Ltd. in 1934. The first model to debut after this pivotal moment was the Datsun Model 14.
Nissan's post-war history in the 1940s was marked by recovery and innovation. The Nissan truck Model 2124 was introduced in 1947, followed by the Datsun Model DB, a passenger car, in 1948. However, Nissan's history in America has had the most significant impact on customers here. The Datsun 1200 coupes were extremely popular in America and continue to enjoy an excellent reputation among their owners.
In the last decade, Nissan has introduced Americans to outstanding models such as the Nissan Pathfinder (SUV), Nissan Frontier (Truck), and the GT-R (sports car). The GT-R, a direct descendant of the popular Nissan Skyline, exemplifies Nissan's passion for motorsports and high-performance vehicles. With over 100 years of innovation, Nissan has continually pushed boundaries. Their first electric vehicle, the TAMA, debuted in 1947. Today, with a heightened focus on electric vehicles, Nissan is poised to meet the increasing public demand for sustainable transportation. Whatever Nissan aims for in the next century, we are confident they will achieve their goals and continue to delight drivers worldwide.
Learn More About Nissan's Exciting History
Our Nissan dealership is ready to answer any questions you have about Nissan's history and inform you about current models that are shaping the future. Contact us for more information.