  Returning for a thrilling 16th season, Nissan’s renowned Heisman campaign brings together top athletic stars and the brand's latest vehicles. The 2026 "Tell Them a Heisman Sent You" program debuts an updated structure, heavily featuring long-form YouTube episodes as well as 30-second ads broadcasted during college football matches. This episodic web series focuses on iconic Heisman winners vying for the title of Nissan's main ambassador while introducing an impressive lineup of new models.
Featured Athletes and Star Debuts
The videos combine legendary icons with rising stars, featuring prominent names like Travis Hunter, Derrick Henry, Tim Tebow, Eddie George, Barry Sanders, and Jim Plunkett. The most exciting new addition is Fernando Mendoza, the latest Heisman Trophy winner and 2026 No. 1 overall draft pick, who acts in the campaign right beside the all-new 2027 Nissan Rogue Hybrid.
Highlighting Nissan’s Latest Lineup
Aside from highlighting the 2027 Rogue Hybrid, the marketing campaign illuminates the tough Nissan Frontier PRO-4X, the upscale Nissan Rogue Platinum, and the spacious Nissan Pathfinder. The athletes opted to showcase these models thanks to their incredible overall performance, undeniable capability, and fan-approved styling.
Campaign Schedule and Streaming Channels
"Tell Them a Heisman Sent You" kicked off on September 4, releasing during the very first week of the college football season. Fans can watch the 30-second spots all fall on ABC, ESPN, Fox, NBC, and Amazon Prime's Thursday Night Football. Lengthy episodes will stream on YouTube, heavily supported by quick preview clips across Nissan's social media.
Experience Nissan in Mesquite, TX
Earning the distinction of the fastest-growing mainstream automotive brand over the past 11 months, Nissan's momentum remains stronger than ever across its vehicle roster. If you would like to explore these highlighted models in person or find the perfect new ride, reach out to Trophy Nissan today.