Trophy Nissan

Returning for a thrilling 16th season, Nissan’s renowned Heisman campaign brings together top athletic stars and the brand's latest vehicles. The 2026 "Tell Them a Heisman Sent You" program debuts an updated structure, heavily featuring long-form YouTube episodes as well as 30-second ads broadcasted during college football matches. This episodic web series focuses on iconic Heisman winners vying for the title of Nissan's main ambassador while introducing an impressive lineup of new models.

Both the Nissan Armada and Nissan Murano were named segment winners in J.D. Power's 2026 APEAL Study. While the Armada tied for first place in the Large SUV segment, the Murano earned the top spot in the Midsize SUV segment. The study is based on survey responses from drivers during their first 90 days of vehicle ownership, evaluating key factors including comfort, design, usability, and performance.

Newsweek readers love sharing opinions about vehicle brands, and they turned out again for the 2026 model year. Nissan earned top honors in seven Readers' Choice categories, showing what a dedicated brand can accomplish. Drivers definitely took note in 2026.

Most car shoppers track the highly regarded awards distributed by U.S. News & World Report. Automakers do not necessarily design their vehicle line with the primary goal of securing a spot on this list, but it stands as a clear confirmation of an exceptional job when their products are featured. This year, the Armada PRO-4X safely secured its place, and Nissan's highly sought-after Rogue was numbered among the top winners.