Trophy Nissan

In September 2026, Nissan Americas hosted its annual Supplier Appreciation and Awards ceremony, recognizing the brand's top supply chain partners. This year's special celebration was held at the Country Music Hall of Fame in Nashville, Tennessee.

Returning for a thrilling 16th season, Nissan’s renowned Heisman campaign brings together top athletic stars and the brand's latest vehicles. The 2026 "Tell Them a Heisman Sent You" program debuts an updated structure, heavily featuring long-form YouTube episodes as well as 30-second ads broadcasted during college football matches. This episodic web series focuses on iconic Heisman winners vying for the title of Nissan's main ambassador while introducing an impressive lineup of new models.

Both the Nissan Armada and Nissan Murano were named segment winners in J.D. Power's 2026 APEAL Study. While the Armada tied for first place in the Large SUV segment, the Murano earned the top spot in the Midsize SUV segment. The study is based on survey responses from drivers during their first 90 days of vehicle ownership, evaluating key factors including comfort, design, usability, and performance.

Newsweek readers love sharing opinions about vehicle brands, and they turned out again for the 2026 model year. Nissan earned top honors in seven Readers' Choice categories, showing what a dedicated brand can accomplish. Drivers definitely took note in 2026.